The company is looking to improve its Marketing and Customer Experience initiatives by analyzing and reporting data to support decision-making and process improvement.
Requirements
- Minimum two years of experience using data analytics software such as Power BI, Tableau, SPSS, R, or Python
- Intermediate level understanding of database management, SQL, ETL processes, data extraction tools, and data modeling
- Experience with Adobe Customer Journey Analytics or Qualtrics is preferred
- Working knowledge of extracting, interpreting, and preparing both quantitative and qualitative data
- Ability to identify and make sense of rich data sources, manage large datasets, merge datasets, ensure consistency, graphically portray data to gain insights, build statistical models
- Understanding of the capabilities, limitations, and characteristics of corporate data systems
- Experience presenting data insights through storytelling, visualizations, and professional deck development tailored to diverse audiences
Responsibilities
- Identify, extract, organize, store, analyze, report, and model data from both internal and external sources
- Process, cleanse, and verify the integrity of data used for analysis
- Create and maintain reporting and dashboard visualizations using tools like Power BI and Tableau
- Analyze external and internal customer data and marketing data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Adobe Analytics), and statistical analysis tools (Python, R, SPSS)
- Implement automated processes for data efficiency
- Model and frame business scenarios that impact critical customer-facing issues
- Serve as data subject matter expert for marketing data, customer sentiment, interactivity data
Other
- Excellent verbal and written communication skills to effectively convey ideas
- Strong organizational, communication, and presentation skills with the ability to communicate findings to both technical and non-technical audiences
- Proven ability to manage multiple projects simultaneously using project management software
- Ability to make decisions using independent judgment and creativity to resolve issues and overcome roadblocks
- Bachelor’s degree in research, analytics, marketing, statistics, health informatics, or a related field
- Regular and predictable attendance is an essential job function as defined by company policy
