Meta's SMB Performance Marketing team is looking to solve the problem of connecting businesses with their customers globally by testing and scaling new guidances and solutions. The role aims to support the growth of businesses through digital channels and drive awareness, consideration, and adoption of Meta's solutions.
Requirements
- Proven experience in digital marketing and/or demand gen for sales
- Experience with data querying languages (for example, SQL)
- Experience with marketing automation platforms and tools
- Experience marketing to B2B audiences
- Experience with A/B Testing and lift measurement
- Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Responsibilities
- Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration and adoption of solutions
- Manage digital marketing channels (email, in product, web, ads, etc) to execute high-performing go-to-market activations to enterprise audiences at scale
- Working with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement
- Design and activate new channels, leveraging 1P and 3P workflows to drive more efficient and effective customer engagement
- Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel, and support sales cycle efficiency with performance and digital marketing best practices
- Improve our digital funnel across target audiences, all the way from discovery through to conversion
- Manage end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches
Other
- 5+ years of experience in marketing
- Bachelor's Degree in Business, Marketing or Analytical discipline
- Successful candidates have experience building growth programs via digital channels at a fast-paced company.
- They can design and execute against a roadmap, and use research/testing to chart a course where roadmaps have yet to be defined.
- Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer.
