TapBlaze is looking to manage, optimize, and scale user acquisition (UA) campaigns while maximizing in-game ad monetization performance to drive profitable player acquisition and monetization strategies.
Requirements
- Strong understanding of mobile UA metrics, campaign structures, optimization levers and MMPs (i.e. Singular, Adjust, etc).
- Detect ad fraud, organic cannibalization and other abnormal behaviors to optimize campaigns.
- Familiarity with ad mediation tools, bidder/segment optimization, and in-game ad placements; proper setup for privacy and compliance.
- Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics.
- Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.
- Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions.
Responsibilities
- Manage and analyze UA campaigns across major advertising channels (Meta, Google Adwords, TikTok, Unity Ads, etc.) to improve KPIs such as eCPI, ROAS, and player LTV.
- Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates.
- Brainstorm compelling ad creatives, backed by data-driven research and creative performance analysis.
- Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts.
- Monitor and optimize in-game ad revenue performance across ad networks and mediation platforms (e.g., ironSource, AdMob), improving eCPM, fill rate, and ARPDAU.
- Check ad quality and work with ad networks to reduce churn and revenue.
- Work with business, game design and marketing to improve overall LTV.
Other
- Self-driven and ownership mindset.
- Great attention to details; please include the phrase "beauty is in the details" in your application.
- Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field; Master’s degree preferred.
- 2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps.
- For best consideration, include a cover letter in your application explaining why you would be a great fit.
