Darrow is looking to drive growth through large-scale paid acquisition campaigns across multiple platforms to achieve its mission of 'frictionless justice' and make a positive impact on the world.
Requirements
- Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn
- Experience running paid online campaigns in the US market at a large scale.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
- Experience with Google Analytics
- Familiarity with WordPress
- Experience with additional PPC platforms and tools.
Responsibilities
- Set up, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
- Conduct in-depth analysis and reporting on campaign performance
- Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
- Perform A/B testing to optimize campaign performance.
- Stay up-to-date with the latest trends and best practices in PPC and digital marketing.
Other
- Minimum 2 years of experience in a similar role managing large-scale (100k$+ media budget per month) paid acquisition campaigns hands on.
- High-level English proficiency.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Proactive, detail-oriented, and able to work independently.
- Hybrid work model in NYC office - onsite 3 days/week
