Workhuman is bringing paid media execution & analytics in-house and seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for their Paid Media strategy across search, social, display, and video.
Requirements
- Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools.
- Demonstrated history of building production-grade data models.
- Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations.
- Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies.
- Experience with dbt is a plus
- Familiarity with Python or similar scripting for data automation
- Exposure to MMM concepts and privacy-focused measurement solutions
Responsibilities
- Own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation
- Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM
- Ensure media data foundation is accurate, privacy-compliant, and actionable
- Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions
- Fully own in-housing paid media analytics, foundationally resetting the way Workhuman measures ROI on our digital advertising spend.
- Direct control over a ground-up build for our paid media analytics engine. Full ownership over maintaining, expanding, and improving our end-to-end infrastructure of data models and dashboards.
- End-to-end ownership over ad operations & governance to maximize data quality without reliance on other teams – GTM implementation, UTM governance, KPI definitions.
Other
- This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office
- Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.
- Deep expertise in B2B marketing strategy, digital marketing analytics, and ad operations.
- Strong communication & project management skills and a highly collaborative approach to problem-solving.
- Intellectually curious, data-driven, technical, and business oriented.
