Workhuman is seeking a Principal Data Analyst to fully own the in-housing of all analytics and ad operations for their Paid Media strategy across search, social, display, and video, driving strategy and decision-making through data.
Requirements
- Fluency in querying, analyzing, and visualizing big datasets in a cloud computing environment via SQL and building dashboards using data visualization tools
- Demonstrated history of building production-grade data models
- Experience with dbt is a plus
- Hands-on expertise with Google Tag Manager (events, data layers, custom HTML) and 3rd-party pixel implementations
- Strong understanding of UTM standards, attribution models (rule-based and data-driven), and incrementality testing methodologies
- Preferred: Experience with CM360, DV360, SA360 or other bid-management tools
- Preferred: Familiarity with Python or similar scripting for data automation
Responsibilities
- Own analytics and ops for advertising programs in Brand, Events, Product, Demand Generation, and ABM
- Own the full cycle of paid media measurement—tagging, tracking, integrations, production-grade data models & dashboards, insight generation
- Work side-by-side with media buyers to optimize performance and ROI
- Connect platform execution to business impact, improve signal quality, and enable smarter targeting, budgeting, and creative decisions across the organization
- Maintain, expand, and improve end-to-end infrastructure of data models and dashboards
- Develop multi-touch attribution models, execute incrementality testing, and conduct ad-hoc strategic analysis
- Integrate data across ad platforms, web analytics tools, marketing automation, and CRM into a central data warehouse and analytics infrastructure
Other
- At least 3 days a week onsite in our Framingham, MA office
- Valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident)
- Strong communication & project management skills and a highly collaborative approach to problem-solving
- Proven success overseeing the operations and analytics of large scale B2B campaigns
- Demonstrated success integrating data across ad platforms, web analytics tools, marketing automation, and CRM into a central data warehouse and analytics infrastructure
