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Principal Developer Advocate

Atlassian

Salary not specified
Oct 1, 2025
Seattle, WA, US
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Atlassian is looking to bridge the gap between their company and the developer community, aiming to drive engagement, education, and enablement across their ecosystem. The goal is to make it easier and more inspiring for developers to build with Atlassian tools, understand the value of the ecosystem, expand their technical skills, and innovate on the platform.

Requirements

  • Strong technical background in software engineering or SaaS.
  • Deep understanding of Atlassian products and experience with REST APIs, SDKs, or developer tools.
  • Strong experience with JavaScript, React, and Node.js

Responsibilities

  • Develop and deliver technical content (blogs, webinars, videos, documentation) that educates and inspires developers on how to leverage the Atlassian ecosystem.
  • Craft engaging talks, demos, and presentations for industry conferences, community meetups, and Atlassian events to showcase the power of building on our platform.
  • Design and lead technical workshops, hackathons, and training sessions that deepen developers’ understanding of Atlassian’s tools and platform capabilities.
  • Work with engineering and product teams to improve developer documentation, sample code, and SDKs to ensure developers have seamless experiences when building solutions.
  • Create programs that enable developers to onboard quickly, access resources, and find success within the Atlassian ecosystem.
  • Act as the “voice of the developer” within Atlassian, providing actionable feedback to product and engineering teams to enhance the developer experience.
  • Identify, develop, and scale new ways to showcase the value of Atlassian’s marketplace ecosystem, with a particular focus on expanding developer engagement and success.

Other

  • Serve as a primary point of contact and advocate for developers building on Atlassian’s platform, providing guidance, gathering feedback, and championing their needs within Atlassian.
  • Establish strong relationships with developer communities, user groups, and online forums to raise awareness of Atlassian’s developer resources.
  • Actively participate in community discussions, respond to inquiries, and engage with developers to foster a supportive ecosystem.
  • Collaborate with marketing and product teams to create consistent messaging and amplify the voice of the developer community.
  • Develop and share insights on developer trends, competitive landscapes, and community feedback to inform Atlassian’s ecosystem strategy.
  • 8+ years in software development, developer advocacy, technical evangelism, or a related role
  • Proven experience building and nurturing developer communities, including hands-on experience engaging with developers on platforms like GitHub, Stack Overflow, and community forums.
  • Excellent communication and presentation skills, with experience creating technical content across various formats (written, video, live presentations).
  • Strong organizational skills, a proactive mindset, and a passion for helping developers succeed.
  • Willingness to travel for industry conferences, meetups, and Atlassian events, as needed.
  • Bachelor’s degree in Computer Science or related field.