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United Airlines Logo

Principal Developer - Customer Data, Identity & AdTech Solutions

United Airlines

$137,275 - $178,670
Sep 3, 2025
Chicago, IL, US
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United Airlines is seeking a Principal Developer to shape the future of their customer data, identity, and media technologies across United Airlines and Kinective Media Network, focusing on building high-scale, distributed platforms for personalized, data-driven engagement using AWS technologies.

Requirements

  • Deep expertise in Customer Data Platforms (CDP), Identity Resolution, Identity Graphs, Digital Identifiers, and Privacy
  • Strong understanding of audience activation, universal identities
  • Advanced knowledge of AWS cloud services and relevant technologies for system integration and enhancement.
  • Proficiency in relevant programming languages and technologies (Java/Python/.NET)
  • Proficiency in modern software engineering practices, architecture patterns, and integrations
  • Hands-on coding expertise across relevant languages, frameworks, and cloud stacks
  • Experience designing and scaling solutions on AWS cloud-native products

Responsibilities

  • Lead and be hands-on across the full software lifecycle—from shaping requirements and technical specs to driving architecture, design, and Agile delivery—powering high-scale, high-reliability customer data and identity platforms that handle millions of customer interactions seamlessly
  • Act as technical force multiplier - set direction, define engineering standards, guide architectural strategy, and mentor top talent—while ensuring every line of code drives innovation, scalability, and industry-leading identity solutions.
  • Continuously review and assess legacy processes and systems, identifying opportunities for modernization, process elimination, and efficiency improvements
  • Create packaged, reusable components that can scale across multiple teams and products and leverage AWS and cloud-native services to optimize scalability, performance, and resilience
  • Explore and embed AI/ML models into platforms for smarter identity matching, activation, and customer insights.
  • Proposing and implementing innovative solutions to complex problems
  • Collaborate with cross-functional teams including product teams, business, IT, and data engineering/analytics to drive alignment and achieve business objectives

Other

  • Bachelor’s Degree in Information Technology, Software Engineering, Computer Science or related field
  • 7+ years working in an Information technology solutions architect role
  • 3 years experience working in customer identity management role
  • Must be legally authorized to work in the U.S. without sponsorship; reliable, punctual attendance required
  • Master's degree in Computer Science or Software Engineering preferred