Citrix is looking for a Healthcare Principal Product Marketing Manager to help tell the stories of how they assist healthcare customers in achieving business outcomes.
Requirements
- 12+ years of experience in product marketing, solution marketing, or industry solution marketing roles. Other disciplines in marketing than these roles will not be considered.
- 7+ years of direct healthcare experience, either with healthcare providers or with technology vendors supporting the healthcare vertical.
- Solid understanding of marketing principles and best practices.
- Demonstrated experience in developing impactful marketing strategies and programs.
- Experience preparing for and presenting to executive level audiences.
- Solid business rigor skills of program development, management, analysis and reporting.
- Solid knowledge of key business drivers and the process for technology decision making.
Responsibilities
- Crafts compelling business decision maker value propositions and messaging to show how Citrix supports healthcare business initiatives.
- Anticipates and leads the content needs of sales with executive level messaging, proof points, objection handling and other relevant collateral aligned to Citrix’s healthcare related use cases.
- Initiates and drives the inception and strategy of inbound and outbound programs which drives awareness and creates clarity with healthcare executives to explain how Citrix uniquely solves healthcare business challenges.
- Cross-functional alignment of platform level program and initiatives across senior product management, sales, and marketing teams.
- Supports the healthcare strategy on executive events, roundtables, or webinars where business executives are the target audience.
- Defines success metrics for platform awareness, adoption, and engagement.
- Expertly uses analytics and qualitative feedback to refine campaigns and programs.
Other
- Ability to work autonomously across a number of different projects.
- Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content.
- Exceptional cross-functional collaboration skills across disciplines.
- Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus.
- A passion for technology and understanding of the enterprise software landscape.
