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Launch Potato Logo

Principal Machine Learning Engineer, Ad Performance

Launch Potato

$160,000 - $250,000
Sep 4, 2025
Hartford, CT, US
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Launch Potato is seeking to solve complex machine learning challenges related to personalization at scale, aiming to connect consumers with leading brands through data-driven content and technology.

Requirements

  • Expertise building ML systems with deep expertise in large-scale personalization.
  • Recognized industry expertise through patents, publications, or significant product impact.
  • Proven success architecting ML platforms serving billions of predictions in production.
  • Demonstrated track record of 0→1 innovation in personalization or recommender systems.
  • Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models.
  • 10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization.
  • Experience with privacy-preserving personalization, responsible AI practices, and adaptive learning systems.

Responsibilities

  • Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.
  • Define company-wide personalization strategy and architecture, driving alignment across all ML teams.
  • Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs.
  • Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms).
  • Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams.
  • Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs.
  • Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability.

Other

  • Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications.
  • Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems.
  • Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization.
  • External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation.
  • Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies.