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Principal Machine Learning Engineer, Ads Measurement

Reddit

$266,000 - $372,400
May 12, 2025
San Francisco, CA, US
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The company is looking to enhance the efficiency and user-friendliness of its advertising platform through improved identity resolution and graph-based systems.

Requirements

  • 10+ years of professional software engineering experience, with at least 5+ years focused on ML-driven systems at scale
  • Demonstrated experience architecting and building identity graphs, device graphs, or similar identity matching solutions leveraging probabilistic techniques
  • Strong knowledge of various identifiers (cookies, hashed emails, phone numbers, IP addresses, user agents) and their use in identity resolution
  • Proficiency in machine learning frameworks (e.g., TensorFlow, PyTorch) and libraries for feature engineering, model training, and inference
  • Solid understanding of large-scale data processing, distributed computing, and data infrastructure (e.g., Spark, Kafka, Beam, Flink)
  • Proven technical leadership in cross-functional settings, driving architectural decisions and influencing stakeholders

Responsibilities

  • Lead the technical strategy and architecture for the company's identity resolution system
  • Develop and refine ML models for probabilistic user matching using multiple identifiers
  • Oversee end-to-end ML workflows—from data ingestion and feature engineering to model training, evaluation, and deployment
  • Partner with cross-functional teams to define the roadmap and set long-term goals
  • Establish engineering best practices, code quality standards, and data governance guidelines
  • Mentor and coach junior engineers

Other

  • Excellent communication, mentoring, and collaboration skills to align teams on a long-term vision for identity resolution
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k Match
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Reddit Global Days off
  • Generous paid Parental Leave
  • Paid Volunteer time off