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Principal Machine Learning Engineer, Ads Quality

Instacart

$278,000 - $372,000
Aug 19, 2025
Remote, US
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Instacart is seeking an Area Tech Lead for Ads Quality to enhance its advertising systems by applying AI/ML models to optimize bidding, retrieval, and auction processes, improve advertiser experience, and balance the needs of users, advertisers, and retailers in its four-sided marketplace.

Requirements

  • Experience architecting & building production-grade ML systems, AI and quantitative optimization technologies at a global scale.
  • Hands-on expertise in building large-scale AI/ML systems bridging generative AI, predictive modeling, and recommendation engines to solve real-world problems.
  • Deep understanding of Ads Quality systems, including bidding, yield optimization, retrieval processes, and auction dynamics.
  • Familiar with AWS, Golang, Spark, Clickhouse, Snowflake, TensorFlow.
  • Experience with generative AI
  • Experience with recommendation engines
  • Experience with predictive modeling

Responsibilities

  • Develop & design innovative AI-powered systems addressing a wide range of Ads Quality challenges.
  • Optimize ads bidding, retrieval and auction processes toward a diverse set of advertiser goals, balancing short- and long-term objectives.
  • Identify and build gen AI solutions to revolutionize all aspects of the quality stack.
  • Build advanced generative AI and recommendation frameworks revolutionizing advertiser experience and campaign efficacy.
  • Construct systems and frameworks to provide intelligent recommendations and assistance to advertisers.
  • Define & own the Ads Quality technical strategy and roadmap, balancing between both short-term needs and long-term sustainability.
  • Architect and design complex AI / quality components, considering scalability, reliability, performance, and security.

Other

  • PhD in AI / ML or related field, or equivalent academic and research experience.
  • 15+ years of experience as a software and / or ML engineer.
  • Demonstrated ability to lead technical discussions and collaborate effectively at senior to executive levels, driving consensus and clarity.
  • Experience mentoring and developing engineering culture and talent.
  • Note this is a hands-on IC / TL role at the Director+ level.  There are no people management expectations.