Block is looking to gain a unified understanding of bitcoin adoption, user behavior, and market dynamics across its ecosystem to inform decisions that advance economic access and innovation.
Requirements
- 10+ years of experience in quantitative market research, analytics, or strategic insights - ideally with exposure to bitcoin or other crypto ecosystems.
- Strong foundation in research design and methodology, including survey design, sampling, weighting, and statistical modeling. Proven experience conducting segmentations, market sizing, and attitudinal tracking studies that influence business strategy.
- Interest and understanding of Bitcoin markets, on-chain behavior, and network economics, plus familiarity with stablecoins and DeFi protocols. Bonus for direct experience in the bitcoin industry and understanding of the bitcoin ecosystem (such as the e.g. the Lightning Network). Experience working with on-chain datasets plus other alternative data sources which integrate behavioral and attitudinal signals a plus.
- Fluency in quantitative analysis tools such as SQL, R, Python, SPSS, or survey platforms (e.g., Qualtrics, Decipher).
- Applied experience with AI tools to enhance automation, data synthesis, and research scalability. Preference for experience building and working with AI Agents.
Responsibilities
- Lead strategic Bitcoin research initiatives, uncovering trends in adoption, usage, and perception that shape product and ecosystem roadmaps.
- Design and execute large-scale quantitative studies to measure Bitcoin ownership, attitudes, and use cases across different demographics and markets.
- Develop segmentation frameworks that identify and quantify key user archetypes - from new adopters to institutional participants - to guide product and marketing strategies.
- Conduct market sizing and opportunity analysis for bitcoin-related products and stablecoins, across Block's ecosystem.
- Integrate survey, behavioral, and on-chain data to provide a holistic picture of bitcoin's role in people's financial lives.
- Develop measurement frameworks for bitcoin brand tracking and conduct primary research and frameworks for GTM, messaging and positioning.
- Use AI and automation tools to accelerate research workflows - including insight synthesis, text summarization, and trend detection across unstructured data sources.
Other
- Proven track record of leading cross-functional projects, navigating ambiguity, and delivering insights that shape strategic decisions. We expect this researcher to take a high-quality, inquisitive approach with deep investigation and clear communication to stakeholders
- Strong analytical and storytelling skills, able to translate complex datasets into strategic insights for executives and product teams.
- Curiosity and conviction about bitcoin and it's role in the future of finance.
- Collaborate cross-functionally with partners across Cash App, Square, Bitkey, and Proto to align insights with business and technical priorities.
- Present insights and forecasts to senior leaders, connecting global bitcoin and crypto trends to actionable strategic recommendations.
