Inovalon is looking to shape longer-term business strategies, guide product innovation, and maintain a competitive edge in a rapidly evolving healthcare industry by leveraging advanced market research and data analysis.
Requirements
- Extensive experience with quantitative market research methodology.
- Expertise in online survey programming.
- Strong proficiency in PowerPoint and Excel.
- Proficient in analytics software platforms such as SPSS, Q, Qualtrics).
- Ability to create thought leadership content and deliver research findings.
- Experience in healthcare technology market sizing/analysis and in healthcare revenue cycle a plus.
Responsibilities
- Work with leadership to design, manage and/or execute advanced market research and/or competitive intelligence projects to better understand and improve the company's strategic position.
- Leads the strategic analysis of healthcare provider markets and industry trends impacting the portfolio to anticipate changes in the healthcare provider and HIT sectors, providing actionable insights that inform product development and market strategies.
- Resourcefully collect and analyze primary and secondary research data that inform market opportunity, provider market trends, and competitive landscape assessments. Distill and synthesize conclusions and communicate them clearly and compellingly.
- Maintain and utilize advanced market research/survey platforms.
- Recruit and/or interview customers and prospects to learn about their experience and attitudes about healthcare technology.
- Stays current on market research tools – existing and emerging – to bring forward new ideas for keeping a strong pulse on the market.
- Explore ways that generative AI may increase the overall impact of the market research team.
Other
- Minimum of 15 years of previous work experience in healthcare market research/strategy roles; combination of corporate and vendor/consulting side experience a plus.
- Experience working cross-functionally with staff, management, and senior executives.
- A team player and research innovator with a positive can-do attitude who brings analytical and creative thinking to the job.
- Master’s degree in market research, healthcare finance, business or related discipline preferred
- This position is a hybrid role based out of our Bowie, MD office. The current expectation is that we are in office two days each week (Tuesday-Wed), with extra additional days as required during the month.
