GumGum is looking to expand its digital advertising platform into Connected TV (CTV) environments by developing differentiated, AI-powered CTV experiences that drive consumer attention and performance for advertisers without using personal data.
Requirements
- Deep understanding of the CTV and video ad ecosystem, including OpenRTB, programmatic buying, and server-side ad insertion (SSAI).
- Strong background in integrating contextual, audience, and measurement data into product experiences.
Responsibilities
- Lead the product strategy, roadmap, and execution for GumGum's CTV offering, including ad serving, creative delivery, and SSAI integration.
- Define and deliver differentiated CTV ad experiences powered by Mindset data and contextual intelligence.
- Collaborate with Engineering, Data Science, and Design to deliver performant, scalable, and measurable CTV solutions.
- Define business and technical requirements for CTV infrastructure, ad formats, and integrations with demand and measurement partners.
- Work closely with internal stakeholders to develop pricing strategies, campaign performance metrics, and measurement frameworks.
- Establish product success metrics for adoption, performance, and revenue impact; track and report on progress regularly.
- Stay ahead of emerging trends in the CTV and programmatic video markets, incorporating insights into product decisions.
Other
- 8+ years of product management experience in digital advertising, streaming, or ad tech, including experience leading major product workstreams end-to-end.
- Proven success launching and scaling CTV or programmatic video products with measurable commercial and performance outcomes.
- Demonstrated ability to partner cross-functionally with Engineering, Design, Sales, and Marketing teams to deliver cohesive solutions.
- Bachelor's degree in Computer Science, Engineering, or Business; MBA or equivalent experience preferred.
- This position be located within a 'commutable' distance to our office.
