Mailchimp, now part of Intuit, aims to transform how professional services businesses (consultants, agencies, financial, legal, creative firms) attract, engage, and serve clients through AI-powered marketing solutions, addressing an underserved segment in the market.
Requirements
- 7+ years of product management experience, with deep expertise in B2B SaaS, marketing, or service-oriented platforms.
- Strategic and analytical mindset, with experience in metrics-driven product development and experimentation (A/B testing, cohort analysis, KPI tracking).
- Hands-on experience with AI/ML applications, especially in marketing or workflow automation, is strongly preferred.
- Cross-functional fluency, with a history of working closely with engineering, design, data science, GTM, and operations.
- Deep expertise in B2B SaaS, marketing, or service-oriented platforms.
- Experience in metrics-driven product development and experimentation (A/B testing, cohort analysis, KPI tracking).
- Experience with AI/ML applications, especially in marketing or workflow automation
Responsibilities
- Shape the ICP roadmap – Build end-to-end plans that expand Mailchimp’s value for service-based businesses, from lead capture and onboarding to client engagement and retention.
- Drive seamless integration – Ensure Mailchimp’s services ICP connects smoothly with the broader Intuit ecosystem (QuickBooks, marketing, commerce, financial tools), as well as third-party tools common in professional services workflows.
- Leverage AI for growth – Apply AI/ML to help service-based businesses find, win, and retain clients with less effort — from automated lead nurturing to personalized engagement at scale.
- Deliver with excellence – Collaborate closely with engineering, design, and data to ship high-quality features. Define measurable success metrics and continuously optimize.
- Partner with research, analytics, and GTM teams to uncover pain points, prioritize high-impact opportunities, and validate solutions.
- Define measurable success metrics and continuously optimize.
- Apply AI/ML to help service-based businesses find, win, and retain clients with less effort
Other
- Set a bold ICP vision – Define the long-term product strategy for Professional Services, grounded in deep customer insights and competitive differentiation.
- Deeply understand professional services customers
- Influence and evangelize – Represent the Professional Services ICP strategy across Intuit, influencing senior leaders and aligning cross-functional teams on priorities.
- Mentor and grow talent – Support the development of other PMs by sharing expertise in ICP strategy, customer-driven product development, and AI adoption.
- Strong understanding of the professional services landscape, spanning consulting, creative, financial, legal, and other client-based sectors.
- Proven track record of building products that deliver measurable business outcomes for SMBs or service providers.
- Excellent communication and storytelling skills, capable of influencing at all levels of the organization.
- Customer obsession, with a passion for helping small businesses thrive.
