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Principal Product Manager, Member Experience

dutch

$170,000 - $190,000
Sep 3, 2025
Oakland, CA, US
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Dutch is looking to solve the problem of providing seamless virtual visits and expert treatment for pets, by connecting pet parents with licensed vets and improving the overall member experience.

Requirements

  • Experience leading end-to-end purchase funnels—from product detail pages through cart and checkout—ideally in Shopify or a similar platform.
  • Background in improving conversion rates and understanding what drives them.
  • Familiarity with membership or subscription-based eCommerce
  • Curiosity and data-savvy mindset—comfortable running your own queries and working with analysts to structure the data you need.
  • Ability to iterate quickly—you’re always thinking about the next A/B test, and you have experience running and analyzing experiments.
  • Passion for user research and regularly speak to customers to guide roadmap and improve product-market fit.
  • Experience with telehealth, startups, or the pet industry

Responsibilities

  • Own and evolve the member site experience—from first vet interaction to post-purchase follow-up.
  • Lead the strategy and execution of core customer journeys across vet access, treatment plan checkout, and account management.
  • Define and deliver the site roadmap with measurable outcomes and continuous iteration.
  • Partner with UX and engineering teams to launch our first mobile app experience.
  • Drive a data-informed product approach, including identifying key metrics and building tools that provide insights into behavior, conversion, and retention.
  • Collaborate across engineering, design, lifecycle marketing, and leadership to align vision, scope, and execution.
  • Be hands-on: research, build, test, and iterate.

Other

  • Minimum 5–10 years of product management experience, including time as a senior IC, group PM, or principal PM.
  • Ability to thrive in cross-functional environments, and know how to build consensus across design, engineering, operations, and execs.
  • Being a self-starter who’s comfortable with ambiguity, proactive about making decisions, and clear in communicating your rationale.
  • Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office
  • Competitive salary range and benefits package