Procore AI solutions are designed to revolutionize how construction is done and effectively differentiate Procore in the market. The Principal Product Marketing Manager will help formulate and communicate the strategic vision for how the Procore AI platform demonstrates value and ROI for construction professionals.
Requirements
- 10+ years of experience in product marketing and related marketing functions in $100 million+ B2B technology companies.
- Experience in building compelling portfolio, platform and product level messaging and narratives to support the product strategy and related business objectives.
- Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems.
- Experience in the construction industry and or the con-tech landscape is a plus.
Responsibilities
- Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized globally.
- Conduct ROI/TCO analysis and develop outcome based content to help customers make the business case for Procore.
- Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.
- Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.
- Effectively integrate Product Marketing requirements into the product lifecycle framework.
Other
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications.
- Experience building trusted relationships with a broad network of product, marketing and sales key stakeholders.
- Demonstrated experience building credibility and delivering results for product teams, sales teams and customers.
- Bachelor’s degree in computer science, marketing, business, or equivalent work experience; MBA is a plus.
- Technically oriented, as well as an effective and inspiring storyteller.
