Intuit is looking to drive growth across its AI-powered, end-to-end ecosystem by leveraging deep customer insights, championing innovative product strategies, and exploring new channel and business model opportunities.
Requirements
- Deep understanding of go-to-market strategies for B2B and/or B2C SaaS products.
- Strong analytical skills and experience using data to inform and validate strategic decisions.
- Experience with market research, competitive analysis, and direct customer engagement.
- Ability to develop and execute innovative product and marketing strategies.
- Experience with data analysis and performance tracking.
Responsibilities
- Identify and Validate Growth Opportunities: Uncover and evaluate new markets, channels, and audience segments through rigorous market research, competitive analysis, and direct customer engagement.
- Lead High-Impact Growth Initiatives: Collaborate cross-functionally with Product, Research, Channel Marketing, Finance, and Sales teams to design and launch innovative product lines and business models that drive customer acquisition and unlock new opportunities for growth.
- Shape Messaging and Positioning: Develop clear, compelling, and customer-centric messaging that highlights the unique value of our products, ensuring resonance with target audiences and alignment with key business objectives.
- Drive Data-Informed Decision Making: Define success metrics, track performance, and analyze key data points to uncover actionable insights.
- Set a Bold Vision for Growth: Act as a strategic thought leader, inspiring cross-functional teams and gaining executive buy-in with a forward-looking vision for growth.
Other
- 12+ years of product marketing experience, with a strong focus on customer acquisition, growth, or a related field.
- Proven track record of success in launching and scaling new products or business models.
- Exceptional communication skills, with the ability to influence and collaborate with senior leaders across the organization.
- Creative and resourceful problem-solver who thrives on ambiguity and is comfortable building something from the ground up.
- Ability to work in a cross-functional team environment.
