Intuit's Global Business Solutions Group (GBSG) is looking to drive growth across its AI-powered, end-to-end ecosystem by identifying and validating new growth opportunities, leading high-impact growth initiatives, shaping messaging and positioning, driving data-informed decision making, and setting a bold vision for growth.
Requirements
- 12+ years of product marketing experience, with a strong focus on customer acquisition, growth, or a related field.
- Proven track record of success in launching and scaling new products or business models.
- Deep understanding of go-to-market strategies for B2B and/or B2C SaaS products.
- Strong analytical skills and experience using data to inform and validate strategic decisions.
Responsibilities
- Uncover and evaluate new markets, channels, and audience segments through rigorous market research, competitive analysis, and direct customer engagement.
- Translate insights into strategic product and marketing recommendations that shape our roadmap.
- Collaborate cross-functionally with Product, Research, Channel Marketing, Finance, and Sales teams to design and launch innovative product lines and business models that drive customer acquisition and unlock new opportunities for growth.
- Develop clear, compelling, and customer-centric messaging that highlights the unique value of our products, ensuring resonance with target audiences and alignment with key business objectives.
- Define success metrics, track performance, and analyze key data points to uncover actionable insights.
- Use findings to optimize acquisition strategies and inform future growth initiatives.
- Act as a strategic thought leader, inspiring cross-functional teams and gaining executive buy-in with a forward-looking vision for growth.
Other
- Exceptional communication skills, with the ability to influence and collaborate with senior leaders across the organization.
- Creative and resourceful problem-solver who thrives on ambiguity and is comfortable building something from the ground up.
- This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs.
- Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.
- To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
