Historically, C-suite leaders have lacked the tools to reach the stakeholders who matter most to their business. Applecart's platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them.
Requirements
- 8+ years of experience in a product marketing role, preferably within a B2B software environment.
- Experience with a "do-it-all" attitude, comfortable with both strategic planning and hands-on execution.
Responsibilities
- Influence product strategy:
- Act as the ultimate voice of the market and customer to the product team, ensuring that the product being built truly embodies the principles of the new category and delivers on its promise.
- Establish and Scale the Product Marketing Function
- Lead Go-to-Market Strategy and Execution
- Develop and Refine Messaging & Positioning:
- Equip Sales and Customer Service Teams for Success
Other
- This Principal Product Marketing Manager will be a foundational hire, reporting to the VP, Product Marketing.
- This role is perfect for a product marketing expert who is comfortable with ambiguity, has a clear perspective on the function's value, and is excited by the challenge of building and scaling a B2B technology business.
- An experienced product marketing professional with a passion for building and scaling B2B businesses.
- A cross-functional leader with a track record of successfully collaborating with Product, Sales, Client Services, and executive teams to bring consistent messages to market.
- Someone with an opinionated perspective on the role and value of product marketing within a technology company.
- Someone with exceptional communication skills, both written and verbal, who can clearly explain complex technical concepts to a variety of audiences.
- Someone who thrives in an environment with a great deal of ambiguity and is a self-starter.
