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Principal Product Marketing Manager, Auth0 (AI)

Okta

Salary not specified
Sep 4, 2025
San Francisco, CA, US
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Okta is looking to solve the new challenges introduced by AI agents, such as how they authenticate, act on behalf of users, and access sensitive data securely, by launching a new product line called Auth0 for AI Agents (Auth for GenAI).

Requirements

  • AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
  • Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers.
  • Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers.
  • Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value.

Responsibilities

  • Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation.
  • Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements.
  • Lead GTM for emerging products: design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs.
  • Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers.
  • Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures.
  • Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected.
  • Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy.

Other

  • 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software.
  • Direct experience launching AI enabled products preferred.
  • Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing.
  • Bachelor's or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred.
  • LI-Hybrid