Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the FinTech team helps small businesses get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.
Requirements
- 10+ years of experience in product marketing, with a focus on financial products, particularly credit cards.
- demonstrated experience in designing acquisition and growth strategy for a 0-1 product.
- Strong leadership with a proven track record of driving product adoption and revenue growth.
- Deep understanding of financial projections and the ability to manage budgets and revenue targets.
- Experience with market research and data analysis to inform product strategy.
- Knowledge of financial regulations and compliance requirements.
- Experience in developing and managing partnerships to enhance product offerings.
Responsibilities
- Oversee the execution of the operational marketing plan, make key decisions, and resolve competing priorities.
- Conduct market research to understand customer needs and competitive landscape, ensuring the product meets the unique challenges faced by small businesses, such as limited access to credit and delayed financial insights.
- Lead the setup, positioning, value props and launch of the credit product, ensuring seamless integration with QuickBooks and other Intuit products.
- Develop and manage loyalty programs and benefits that enhance customer retention and satisfaction.
- Implement strategies to acquire new customers and drive revenue growth, with an aggressive target
- Work closely with product, engineering, sales, and customer success teams to ensure alignment and effective execution.
- Enhance the customer experience by gathering and acting on customer feedback.
Other
- seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results.
- highly motivated marketing leader to own a business end-to-end and accelerate QuickBooks’ growth trajectory in the fintech space.
- prior experience bringing new credit products to market with an emphasis on B2B.
- comfortable working across disciplines with cross-functional teams, able to teach product marketing craft, and flux between the big picture and sweating the details.
- Excellent communication and presentation skills, with the ability to articulate the value proposition to various stakeholders.
