TransUnion's Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. The Principal Product Marketing role supports the growth of the TruAudience Marketing Solutions business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content.
Requirements
- Experience working with big data, analytics (MMM, MTA, Experimentation), data science, and machine learning
- Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
- Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth
- 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
- Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
- Comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage
- Ability to lead cross-functional workstreams and act a product owner across a matrixed team environment.
Responsibilities
- Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives , with an emphasis in sales engagement tool and strategy development
- Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar , thought leadership, events, press releases, and partner marketing tactics
- Share expertise and best practices for marketing communications, plans, promotional materials and strategies to meet product revenue objectives
- Advocate for voice of the customer, and seek in-market testimonials to create a feedback loop to inform strategic decisions
- Track key performance indicators to monitor and enhance product marketing effectiveness
- Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Identity Solutions product suite
- Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
Other
- A love for telling stories and finding ways to simplify complex subjects
- Obsession with customer insights and a curiosity for the “why behind the buy”
- Excellent communication and public speaking skills with ability to communicate across all levels of an organization
- Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
- Strong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skills
