Riot Games' Pubsports Insights team is forming a new team within League of Legends to deepen their understanding of players' out-of-game experiences, focusing on how players engage with Publishing and Esports content, what keeps them attached to the League brand, and how to attract new players. The goal is to inform data-driven strategies for improving player experiences.
Requirements
- Demonstrated ability to conduct research that informs game product and portfolio strategy.
- Experienced in both qualitative and quantitative research methods - including in-depth-interviews, focus groups, playtests, diary studies, and surveys - with deep specialization in at least one.
- Skilled at synthesizing research findings into clear, actionable insights for product leadership.
- Experience joining research findings with analytics approaches to join out-of-game player understanding with behavioral patterns.
- Familiarity with distributed data processing frameworks (e.g., Spark).
- Experience managing external vendors in driving research/insights projects.
Responsibilities
- Design and execute end-to-end studies using a wide range of qualitative and quantitative methods to uncover player motivations, pain points, and emerging opportunity areas.
- Generate strategic insights that inform high impact publishing, esports, and additional out-of-game decisions for League ranging from positioning, to regional investment strategies and GTM planning.
- Work closely with League product teams to build cohesive insights about how out of game experiences impact players and what can be improved to enhance them.
- Communicate research findings through compelling narratives that align stakeholders and drive executive decision-making.
- Champion the player perspective by delivering evidence-based guidance on player needs, motivations, and behaviors, both current players and prospective League players.
- Collaborate closely with game teams, additional researchers, and Insights partners to develop and socialize research-driven frameworks that shape League’s product strategy and help to level up research capabilities at Riot.
- Advance strategic thinking and research framework development to support long-term innovation and player-focused development.
Other
- 9+ years of relevant research experience (advanced degrees may substitute for up to 2 years).
- Excellent communication and collaboration skills; able to influence across all levels of an organization.
- Proven ability to independently lead complex, multi-stakeholder projects and cross-functional workstreams in collaboration with diverse partners.
- Experience working in gaming, entertainment, or live-service product marketing.
- Familiarity with League of Legends and in the PC PvP gaming space.
