Atlassian is looking for a Principal Technical Product Marketing Manager to lead go-to-market efforts for Rovo, Atlassian’s cutting-edge AI product, driving adoption of transformative AI technologies.
Requirements
- Deep Product Expertise & Strategy Influence
- Content Development
- Thought Leadership & Evangelism
- Customer and Market Insights
- Cross-functional Collaboration
- Customer Advocacy
- Positioning & GTM
Responsibilities
- Develop a deep understanding of Rovo’s technical architecture, use cases, and roadmap.
- Serve as a bridge between Product and Marketing—bringing product knowledge, customer feedback, and market trends together to inform product direction, pricing, positioning, and launch strategy.
- Author and orchestrate technical and business content—solution briefs, use cases, launch assets, demos, enablement decks, blogs, and event materials—to educate, inspire, and influence adoption across the user journey.
- Represent Atlassian AI in the industry through blogs, webinars, events, and speaking engagements.
- Partner with Developer Relations and Product to create a strong external voice that builds credibility, drives adoption, and fosters community.
- Stay on top of AI and agent market trends, customer needs, and competitive moves.
- Craft clear, differentiated, and technically accurate positioning that showcases Rovo’s capabilities, value proposition, and differentiation for developers, IT leaders, and knowledge workers.
Other
- This is a highly visible and influential role, ideal for a technically-savvy marketing leader who is passionate about driving adoption of transformative AI technologies.
- You will define strategies that resonate with developers, technical teams, and decision-makers—shaping perception, sparking innovation, and championing adoption of Rovo across global markets.
- As a public-facing evangelist, you will lead thought leadership, influence key stakeholders, and represent Atlassian AI across channels and communities.
- In addition to supporting Rovo directly, you’ll serve as a key voice for AI across Atlassian’s broader portfolio.
- Translate insights into actionable recommendations that shape product and marketing roadmaps.
