At SoFi, we're dedicated to helping our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives, offering a suite of products and services including credit score monitoring, banking, investing, credit cards, personal loans, student loans, home loans, and more.
Requirements
- Mastery of a broad range of research methods and the ability to design systems that scale.
- Strong skills in scoping, planning, and executing complex initiatives with minimal guidance.
- Experience with user research, with a strong track record leading at the org or company level.
- Recognized for driving research quality and advancing the practice within a company or industry.
- Ability to adapt approaches to solve complex, multi-team problems.
- Ability to design systems that scale across the company, ensuring consistency and clarity.
- Ability to create clear, durable deliverables that inform senior leadership decisions and guide multiple product areas.
Responsibilities
- Lead research programs that span products and functions, setting direction and aligning teams with senior leadership.
- Build research systems and frameworks that scale across the company, ensuring consistency and clarity.
- Define and drive large, ambiguous initiatives with autonomy, from strategy through execution.
- Apply deep expertise across methods, adapting approaches to solve complex, multi-team problems.
- Create clear, durable deliverables that inform senior leadership decisions and guide multiple product areas.
- Anticipate misalignment, resolve tradeoffs across functions, and help prioritize at the organizational level.
- Represent research in senior forums, connecting user insights to company strategy and investments.
Other
- Degree in HCI, Psychology, Sociology, Anthropology, or related field (advanced degree preferred).
- 15+ years of experience in user research, with a strong track record leading at the org or company level.
- Exceptional communication and storytelling skills, comfortable influencing senior leadership.
- Experience resolving conflicts and guiding prioritization across multiple teams.
- Demonstrated leadership in mentoring, setting standards, and shaping hiring practices.
