Red Aspen is looking to shape its product vision and execution by analyzing trends, optimizing portfolio performance, and driving product and brand strategy to drive customers to the brand and create differentiation
Requirements
- Proven ability to analyze market trends, customer behavior, and performance data to influence product decisions
- Strong business acumen with an understanding of pricing strategy, forecasting, and margin management
- Proficient in tools such as Excel/Google Sheets, PowerPoint/Slides, and data visualization platforms
- Familiarity with project management platforms (e.g., Asana)
- Experience in consumer products, beauty, fashion, or direct-to-consumer brands
- Aesthetic sensibility and experience contributing to visual storytelling, branding, or packaging strategy
- Highly organized and detail-oriented, with the ability to manage multiple projects and timelines simultaneously
Responsibilities
- Analyze the market, track trends, and set Red Aspen’s priorities to drive customers to the brand and create differentiation
- Assist and/or lead new product briefs and strategy decks; Develop reports and analyze product performance to initiate and facilitate new product development strategies
- Manage the brand portfolio by maximizing sales, while ensuring profitability and good inventory management with the right mix of products
- Identify sales trends, optimize inventory flow, and spotlight high-performing SKUs
- Monthly budget tracking of all products in the portfolio
- Recommendation for discontinuation and end-of-life follow-up
- Pricing strategy for new and existing products to maintain margin requirements
Other
- 2-4 years of experience in product strategy, brand management, merchandising, category management, or a related field
- Bachelor’s degree in Business, Marketing, Merchandising, Product Management, or a related field
- Excellent verbal and written communication skills, including experience presenting to senior leadership
- Strong cross-functional collaboration experience with teams such as marketing, creative, supply chain, and product development
- Must have a love for tacos or sushi!
