Agilent Technologies is looking to optimize digital content, user experience, and web performance by building a strategic content ecosystem.
Requirements
- Proven experience with PIM systems and digital content platforms.
- Strong understanding of SEO principles and content optimization strategies.
- Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg).
- Familiarity with generative AI and emerging content technologies is a plus.
- Experience supporting New Product Introductions (NPI) and M&A content integration.
- Proficiency in PIM data management and content creation.
- Experience with content optimization and performance analysis tools.
Responsibilities
- Lead and maintain product data within the PIM system.
- Ensure data integrity and accuracy by performing regular audits and updates.
- Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content.
- Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages.
- Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking.
- Leverage all platforms available at Agilent to optimize content such as BrightEdge, GA4, CrazyEgg etc.
- Develop strategic dashboards to monitor and analyze content performance.
Other
- Bachelor's or Master's Degree or equivalent.
- 8+ years relevant experience in digital marketing, content strategy or e-commerce.
- Travel is not required for this position.
- Full-time weekly schedule.
- Ability to work closely with teams and stakeholders to ensure alignment of product content strategies.
