Interstate Batteries is looking to drive growth across segments and sales channels for their US and International product strategy, specifically for Starting, Lighting, and Ignition (SLI) batteries, Lithium batteries, and related accessories. This involves developing, commercializing, and executing sales strategies, as well as identifying and capitalizing on international growth opportunities.
Requirements
- 10+ years of experience in product marketing or product management, preferably in the Automotive/Commercial/Industrial Equipment segments.
- Proven success in leading cross-functional teams and launching new products to market.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
- Ability to travel up to 25%.
Responsibilities
- Lead product strategy across all battery segments (SLI and Lithium) based on customer needs, market trends, and competitive intelligence in the US and Internationally.
- Develop and maintain comprehensive product roadmaps in collaboration with the Procurement, Supply Chain, Operations, and Commercialization teams.
- Oversee segment product lifecycles, including investment and disinvestment decisions, based on robust data analysis and key performance metrics.
- Ensure accuracy of product master data across enterprise systems (e.g., SAP), delegating oversight and validation to the product team.
- Define and implement key performance indicators (KPIs) to assess product segment performance and inform strategic decisions for future product launches.
- Partner with the Quality and Procurement teams to define product specifications and ensure supplier qualifications align with technical and commercial standards.
- Develop compelling marketing strategies and business cases for new products (SLI and Lithium), including analysis of market potential, competitive positioning, pricing, and growth forecasts.
Other
- MBA preferred.
- International experience is beneficial.
- Excellent communication, leadership, and stakeholder management abilities.
- Lead, coach, and develop a team of Product Managers to deliver on daily responsibilities and long-term strategic goals.
- Foster a high-performance culture focused on accountability, collaboration, and continuous improvement.
