The Product Development Strategist is responsible for developing and executing product design strategies, pipelines, and roadmaps for assigned brand. This role serves as the primary point of contact in product development for their brand, ensuring alignment with business goals and market needs, and driving market share growth through deep consumer and competitive insights.
Requirements
- Deep technical and organizational knowledge applied to solve consumer needs.
- Strategic and economic thinking with strong influencing skills.
- Ability to develop and communicate clear POVs.
- Consumer empathy and category influence.
- Strategic thinking and deep technical knowledge applied to deliver consumer solutions better than competitors.
Responsibilities
- Lead and coordinate technical project teams for product initiatives.
- Oversee consumer connection model development/updates, intellectual property strategy, project opportunity initiation, competitive intelligence point of view, and specification approval processes.
- Apply deep consumer knowledge and competitive market insights into product development.
- Develop and communicate points of view for product direction.
- Foster category influence and ensure a range of alternatives are explored for product solutions.
- Drive household or market share growth and/or loss avoidance for assigned brands.
Other
- Serve as the primary point of contact for assigned branded products, including in-market support.
- Develop and communicate product strategies, pipelines, and roadmaps.
- Collaborate with manufacturing and brand vision teams to achieve financial and strategic goals.
- Influence decisions through strategic and economic thinking.
- Strong collaboration and communication skills.
