Johnson & Johnson is seeking a Product Director of HCP Marketing to lead the creation of critical HCP strategies and tactics for the IMAAVY brand, which has recently launched its first indication in Myasthenia Gravis (MG) and has potential for a second launch next year.
Requirements
- Experience translating customer insights into marketing tactics.
- A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, work cross-functionally, and with cross-company teams of high-level managers and executives is required.
- An ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making is required.
- Ability to think creatively and effectively communicate ideas
- Previous experience in HCP marketing with experience developing promotional pieces and working closely with CAC teams is preferred
Responsibilities
- Develop and lead HCP focused marketing strategies and tactics based on market insights such as tactical plans, creative/message development, core sales pieces and agency management.
- Partner closely with field facing teams and analytics partners to develop insights, inform marketing materials and ensure impactful rollout.
- Lead key marketing and sales planning meetings such as Fast Start Meetings/POA and internal launch coordination meetings by providing strategy input and leading tactical execution.
- Develop robust HCP digital strategies and tactics such as leading the development of the HCP media strategy and associated deliverables and all HCP non-personal tactics
- Oversee the development of major HCP congresses as needed including leading congress strategy for the brand, overseeing booth development and congress sponsorships
- Collaborate closely and support cross-functional business partners like Medical, Marketing, Analytics, Digital and Regulatory, Legal and Compliance.
Other
- A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is strongly preferred.
- A minimum of 7 years of business experience with a minimum of 3 years of marketing experience in the healthcare or pharmaceutical industry is required.
- Strong verbal and written communication skills are required along with demonstrated presentation skills.
- Excellent communication skills with experience engaging Senior Management preferred
- This position is based in Horsham, PA and may require up to 25% domestic travel.
