Johnson & Johnson is looking to develop and lead HCP focused marketing strategies and tactical execution for Spravato, with a focus on omnichannel, digital and NPP strategy to address complex brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, and others.
Requirements
- Omnichannel, digital experience, cross-channel or agency experience preferred
- Strong marketing proficiency, project management, verbal, written and executive communication skills are required
- Demonstrated presentation skills
- A demonstrated ability to be innovative, proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required
- Pharmaceutical and healthcare knowledge
- Sales, Marketing, Agency and/or related fields experience
- MBA or advanced degree in related field preferred
Responsibilities
- Lead development of comprehensive marketing plans, including strategy, messaging, and tactical plans to achieve business goals
- Lead media strategy including planning, execution, optimization, and reporting
- Lead and manage the media agency, agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development
- Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics
- Provide strategic direction and partner with the Franchise Omnichannel team to develop and deliver cohesive and innovative approaches and omnichannel solutions aligned with brand business objectives
- Provide strategic direction for Engagement.AI for the brand, ensure continuous optimization and innovation
- Champion a culture of innovation and collaboration
Other
- A minimum Bachelor’s degree is required
- A minimum of 7 years of relevant business experience
- A minimum 5 years' experience in Sales, Marketing, Agency and/or related fields
- Up to 20% domestic travel required
- Strong communication and collaboration skills
