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Bergstrom Automotive Logo

Product Genius

Bergstrom Automotive

$16 - $19
Sep 12, 2025
Middleton, WI, US
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Bergstrom Lexus of Madison is looking for a Sales Assistant (Product Genius) to enhance the guest experience by providing in-depth knowledge of vehicle features and technologies, supporting the sales team, and ensuring a seamless delivery process.

Requirements

  • Proficient with technology, including mobile devices, apps, and automotive systems.
  • Ability to explain complex technologies in a simple, easy-to-understand way.

Responsibilities

  • Develop an in-depth understanding of all vehicle models, trims, features, and technologies offered by Bergstrom Automotive.
  • Stay up-to-date on new product launches, industry trends, and technological advancements.
  • Educate guests on the functionality and benefits of advanced features, such as infotainment systems, safety technologies, and connectivity options.
  • Conduct test drives and answer questions to ensure guests feel confident in their vehicle choices.
  • Assist in explaining product features and benefits to enhance the sales process.
  • Provide guidance to team members on vehicle technology and updates.
  • Demonstrate how to operate vehicle features and set up customization options for guests.

Other

  • High school diploma or equivalent; bachelor’s degree in a related field is a plus.
  • Passion for automotive technology and guest service.
  • Strong communication and interpersonal skills.
  • Detail-oriented with excellent organizational skills.
  • Valid driver’s license and a clean driving record.