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TD Bank Logo

Product Group Lead- Marketing

TD Bank

$141,960 - $230,880
Sep 11, 2025
Wilmington, DE, US
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TD Bank is looking to solve the problem of developing and implementing effective products, services, programs, and projects that meet customer needs, while also building a strong talent pipeline within the team and driving business growth.

Requirements

  • Proven experience in product research, product analysis and development, forecasting, pricing and competitive intelligence
  • Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques
  • Expert knowledge of current and emerging competitor and market trends
  • High proficiency in preparing and managing budgets and P&L
  • Ability to exercise sound judgement in making decisions
  • Marketing solutions and technologies experience
  • Sales Force and other offer based systems experience
  • Understanding customer segmentation and marketing advertising strategies

Responsibilities

  • Provides strategic direction in developing and implementing the Bank's products, services, programs and projects including features, benefits and characteristics that meet customer needs.
  • Acts as the expert on the market and maintains vigilance gathering industry expert opinions and qualitative market data for different market segments.
  • Leads business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
  • Ensures effective ways to deliver complete solutions to identify market problems and ensures gaps are identified and filled.
  • Reviews and approves business and expense plans and tracks success and effectiveness of product development delivery and implementation.
  • Manages the identification of competitive offerings in the market and their strengths and weaknesses.
  • Determines the methodology to quantify market analysis to look at internal measurements and product performance to determine how the product impacts the Company operations

Other

  • Bachelor’s degree or progressive work experience in addition to experience below.
  • 10+ years related experience required
  • Proven senior management leadership skills to lead a team of product management experts
  • Ability to develop and effectively drive product strategies throughout the organization
  • Superb communication, problem-solving and decision making skills with ability to effectively communicate with executive management
  • Domestic Travel – Occasional