At Nielsen, the business problem is to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results, specifically by creating high-quality, data-driven reports for Nielsen Marketplace to help clients make smarter marketing and advertising decisions.
Requirements
- Technical proficiency in Office/Google Suite of software solutions
- Stats background a plus
- Experience in digital media buying/planning and marketing analytics is a strong plus
- Media and advertising industry knowledge is a plus
- Experience in the Small and Medium Businesses Market either on the advertiser or on the agency side is a strong plus
- Broad knowledge of technology trends and relevance to clients' businesses
Responsibilities
- Translate the specific business needs of the Small and Medium Business (SMB) market into actionable, data-driven reports and insights for Nielsen Marketplace.
- Create, analyze, and deliver high-quality reports that provide clients with a clear understanding of their campaign performance.
- Design study setups, perform data analysis, and summarize key findings.
- Collaborate on developing educational materials such as brochures, sample reports, and how-to guides to showcase the value of the insights.
- Own the end-to-end project lifecycle for assigned studies, maintaining accurate records of study timelines, milestones, and delivery dates.
- Collaborate with senior team members to develop new analytical techniques and contribute to the ongoing improvement of our processes and product offerings on Nielsen Marketplace.
Other
- Excellent communication and presentation skills
- Excellent critical thinking ability and the desire to seek solutions for novel situations as they arise
- Attention to detail – organization, quality, and accuracy in all work and interactions
- A self-motivated, curious learner with the ability to work collaboratively and willingness to lean in
- Bachelor’s Degree focused on Marketing, Analytics and/or Business
