FNA Group seeks to identify customer needs and business objectives for its products, understand the market, analyze competition, and gather insights to drive product development and growth.
Requirements
- Proficient with Microsoft suite of products to include PowerPoint, Excel, and Word.
- An understanding of e-commerce and retail buying environments is preferred.
- Experience in launching products sold within consumer retail brick and mortar and omni channel distribution is highly desired.
- Experience in delivering finely tuned product marketing strategies.
- Experience within the outdoor power equipment or power tool industry is a plus.
Responsibilities
- Establish new, and drive the execution and/or improvement of, existing processes in the product lifecycle.
- Create product strategy documents that describe business cases, high-level use cases, and technical requirements.
- Analyze market data to develop sales strategies and define product objectives for effective marketing communications.
- Lead all aspects of product and related accessory creation through commercial launch and complete lifecycle.
- Work with marketing to develop and execute product launch strategies across market segments, target audiences, and educate sales teams and customers.
- Serve as SME for the product and accessory categories and work with marketing on communication projects including, but not limited to, product videos, influencer marketing, and editorial reviews.
Other
- High effectiveness in managing cross-functional teams.
- Detail oriented with a focus on quality and accuracy; ability to multitask.
- Bachelor's degree preferred, however a combination of relevant experience and education will be considered.
- 3+ years of product management experience.
- 100% onsite work in Pleasant Prairie, WI required.
