DAP is looking for a Product Marketing Manager to help grow the DAP brand by connecting strategy to DIY and Professional end-users to bring innovative products to market.
Requirements
- At least 2+ years product management experience
- Consumer Packaged Goods and/or Hardware & Home Improvement industry experience
- Experience developing new products for market including definition of concepts, positioning, features, benefits and pricing
- Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements
- Ability to utilize data and analytics to make informed business decisions
- Demonstrated success managing multiple product launch cycles, from idea generation to product delivery
- High proficiency in Microsoft Office (Word, Excel and PowerPoint) and ERP Systems (SAP, Business Objects, etc.)
Responsibilities
- Direct market research and market intelligence gathering to ensure understanding of applications, users, competition and market trends.
- Analyze and leverage data and insights to develop and formulate category and product recommendations.
- Conduct early-stage opportunity assessment, ideation and concept development for a new product opportunity from ideation to market launch
- Manage product portfolio to develop and promote new products and optimize and grow existing product lines
- Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned
- Developing product roadmaps for key product segments
- Driving new product development activities through Stage-Gate product management and market research
Other
- Bachelor’s degree in marketing or business preferred
- Profit & loss management
- Ability to juggle, structure and lead complex projects, monitor progress against key milestones and deliver on time and on budget
- Ability to develop and structure consumer communication that resonates with target audience
- There is 25% travel (local, regional and national) associated with this position
