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Sinclair Broadcast Group Logo

Product Manager

Sinclair Broadcast Group

$110,000 - $140,000
Sep 26, 2025
Hunt Valley, MD, US
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Sinclair is seeking a Product Manager to manage 3rd party business applications, with a primary focus on Microsoft Dynamics CRM, to solve real user problems, optimize business processes, and foster continuous improvement.

Requirements

  • Proven experience managing 3rd party business applications (such as MS Dynamics CRM), including working directly with external vendors who own and maintain the application code.
  • Expertise in collaborating with internal development teams responsible for building and maintaining integrations between enterprise systems.
  • Experience with product roadmaps, backlog management, prioritization, and the design of strategic initiatives for enterprise applications.
  • Strong analytical thinking and problem-solving skills, with a keen eye for detail when creating and reviewing functional and technical designs, as well as data and process flow diagrams.
  • Experience working with both internal technical teams and external vendors to ensure seamless delivery and support of enterprise applications.
  • Thorough understanding of the full software development lifecycle and Agile methodologies, especially as they pertain to managing internal business applications and vendor relationships.
  • Experience with Microsoft Dynamics CRM, including configuration, customization, and support of CRM solutions to advance business objectives.

Responsibilities

  • Own and manage the strategy and roadmap for one or more business applications.
  • Collaborate with business relationship managers, enterprise architects, 3rd party vendors, and business process stakeholders to ensure the applications meet short and long-term needs of the organization from functional and technical perspectives.
  • Work with the development and infrastructure teams to develop a consistent release schedule and manage stakeholder expectations.
  • Validate that the recommended solution aligns with business goals and objectives, working closely with Architecture, Security, and Systems.
  • Evaluate the impact and risk related to requested changes.
  • Liaise with the Service Delivery team to ensure proper production release procedures are followed.
  • Lead/Support Product Owners in the development process, and monitor the progress of the activities assigned to the development team and to ensure accurate, timely delivery of prioritized product releases.

Other

  • 3-5+ years of experience as a Software Product Manager or Product Owner, preferably in an internal/enterprise product setting.
  • Demonstrated ability to manage multiple initiatives concurrently and address issues promptly.
  • Excellent relationship management skills, including negotiation, expectation management, consistent communication, and conflict resolution, with a focus on engaging cross-functional teams and internal stakeholders (Sinclair employees).
  • Exceptional communication and presentation abilities, including the capacity to articulate technical concepts and considerations to diverse audiences such as developers, business users, management, and executives.
  • Management of Product Owners and Associate Product Owners as direct reports.