MIMEDX is looking to drive revenue growth for its core Wound Care and/or Surgical portfolio by creating and implementing strategic marketing campaigns and programs.
Requirements
- Functional understanding of marketing strategy, planning, tactics and tools
- Budget planning, forecasting and project management experience
- Proficient in Microsoft Office (Excel, Word, etc.)
- Strong project management skills to direct resources, priorities, and meeting deadlines
- Highly effective problem solving and decision-making ability
- Ability to take initiative, learn new concepts, processes and products and improve upon current programs and processes
- Ability to lead, motivate, and influence others to achieve desired results
Responsibilities
- Direct creative marketing programs, digital initiatives, social media, and customer-focused campaigns
- Identify clinical application needs of customers to develop full-line communication vehicles and sales tools to enhance sales growth
- Align with multi-functional teams to develop and implement messaging that incorporates branding, product application, and medical education through multiple vehicles including digital media, symposia, physician training, and exhibit booths
- Establish annual marketing plans for all assets and execute promotional tactics with a focus on healthcare providers, consumers and payers
- Develop and maintain a network of relationships with Key Opinion Leaders to best define and support product positioning, surgical technique development, clinical study needs, and medical education initiatives
- Collaborate with Medical Affairs to build a body of clinical evidence and drive medical education programs
- Create and lead learning modules to support New Hire and other Sales Training initiatives to advance Sales Team knowledge.
Other
- 3-5 years’ Marketing and/or Sales experience in wound care, surgical, or similar field
- Excellent oral, written, and interpersonal communication skills with all levels in the company
- Strong relationship-building and communication skills
- Organized, flexible, and able to multi-task while maintaining a high level of accuracy, efficiency, and attention to detail
- Ability to prioritize and respond with a sense of urgency to all inquiries and requests
