Diasorin is looking to simplify specialty testing within the LIAISON® family of solutions for hospitals and private testing laboratories in the US market, specifically focusing on the LIAISON® QuantiFERON®-TB franchise to drive growth and market share.
Requirements
- At least 4 years of relevant work experience in a commercial/ marketing capacity (at least 2 years if MBA and/ or PhD)
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8 years marketing/ sales/ analytics/ project management/ or similar experience in the IVD/ health care/ life sciences industry, capital sales experience a plus.
- Knowledge of (1) regulatory environment in which products are sold and (2) regulatory rules as they apply to regulatory agencies such as FDA, CLIA, and Health Canada.
- Demonstrated understanding of the US health care landscape and payer/ provider dynamics.
- Scientific background sufficient to understand/ explain product characteristics as a SME.
- Experience across all aspects of traditional marketing, e.g., messaging/ positioning, digital marketing, insight generation and application, targeting, communications platform development, technical support materials, creative execution, measurement strategy, new product launch, direct-to-clinician marketing, and business planning.
- Demonstrated ability to identify, plan, and execute marketing campaigns that align to a broader strategy.
Responsibilities
- Subject matter expert for the field/ sales support and training programs for the LIAISON ® QuantiFERON ® -TB franchise.
- Drive the planning and execution of sales enablement for growth of share in the US market.
- Lead the development of both internal and customer-facing material and messaging to enable priority changes that will improve franchise performance, e.g., product positioning assets, publication summaries, objection handling support, digital presence, brochures, targeted campaigns, customer testimonials, etc.
- Deliver customer facing presentations as needed, e.g., speak at conferences, support educational lunch and learn presentations, and support sales with technical or pipeline customer discussions, coordinating NDAs as needed.
- Assist with planning, review, and completion of the scientific studies for development of new products, coordinating activities with external KOLs/ scientists as necessary.
- Evidence-based approach to market research and analysis in developing robust franchise plans.
- Remain up to date with competitive landscape/ intelligence and own activities to gain competitive insights to inform the broader strategy and drive business, e.g., competitive planning workshops, field travel, trade show engagement, qualitative/ quantitative insights, etc.
Other
- Must be flexible, can assess the situation quickly, and pivot as necessary managing multiple competing priorities based on organizational needs.
- Able to analyze data, recognize patterns, and present succinctly with clear recommendations for action even when things are uncertain or the way forward is unclear.
- As a cross-functional collaborator, keep the customer at the center of everything you do, building and maintaining strong relationships with internal Diasorin stakeholders (e.g., sales, applications, product support, clinical affairs, corporate/ Global marketing, other internal functions associated with internal product lifecycle management, etc.), external laboratory customers, and external franchise specific partnerships to deliver customer-centric LIAISON solutions.
- Travel required up to 30%
- Hybrid office-based position with a mix of 3 days per week in the office and option for 2 days remote (must have permanent residence within driving distance of Stillwater, MN office)
