BlueCross BlueShield of South Carolina is looking to develop a comprehensive strategy for assigned products, capabilities, and solutions, leading implementation and ongoing collaboration with multi-functional teams to establish a sustainable, differentiated, brand-consistent market presence.
Requirements
Responsibilities
- Develops a product’s long-term vision and strategy to include a 3 to 5-year roadmap.
- Works with Manager, subject matter experts and Lines of Businesses to develop and implement new products/capabilities/solutions that meet business objectives.
- Conducts market research to monitor trends and efficacy of product suite.
- Makes regular recommendations to management based on tracking and trends identified.
- Analyze customer feedback and needs to drive solutions.
- Creates approach to market product at all stages of product life, to include measurable performance metrics.
- Directs marketing position and messaging appealing to market and supporting strategy.
Other
- Bachelor's degree in job related field.
- Three (3) years of product experience (wellness, virtual care, transparency, etc).
- Hybrid role, Monday - Friday 8am - 5pm.
- Responsible for contracting, negotiation, service level agreements and additional duties as assigned.
