The Helper Bees needs to improve its Direct-to-Consumer (D2C) experience to foster trust, excitement, and loyalty among older adults and their families seeking in-home care providers.
Requirements
- 4+ years leading product or growth initiatives in a consumer-facing or D2C environment.
- A track record of designing experiences that drive measurable engagement and deep loyalty.
- Experience shaping both digital and human touchpoints—from funnels and UX flows to scripts, outreach, and community engagement.
- Strong cross-functional chops with engineering, design, marketing, and field teams.
- Curiosity and excitement about using AI and behavioral data to personalize at scale.
- A mix of analytical rigor and creative intuition—someone who can spot friction in a flow *and emotion in a user quote.
- A genuine obsession with understanding people and turning satisfied users into passionate advocates.
Responsibilities
- Design for devotion: Create experiences that turn first-time users into lifelong advocates—across web, phone, mail, and in-person touchpoints.
- Own and optimize the end-to-end D2C funnel, balancing digital engagement with offline channels like direct mail, outbound engagement campaigns, and provider interactions.
- Partner cross-functionally with marketing and operations to develop high-performing outbound initiatives—from scripts and call cadences to personalized outreach content.
- Define and execute a roadmap that fuses data, empathy, and storytelling to drive conversion *and emotional connection.
- Use experimentation and insight to continually refine what makes consumers not just act—but *care.
- Leverage AI tools to accelerate research, personalization, and campaign design while maintaining a human touch.
- Be the voice of the consumer, constantly advocating for what makes the experience more intuitive, inspiring, and delightful.
Other
- The Helper Bees was created to fill an obvious need in an underserved community.
- Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers.
- The Helper Bees mission is to be the best in the world at finding & fulfilling the needs of older adults.
- This position offers the flexibility of remote work at approved locations within the United States.
- Candidates must have a reliable internet connection and a designated work environment conducive to professional phone calls and sensitive data.
