Zomedica is looking for a Product Manager to drive awareness, adoption, and engagement for their animal health solutions by shaping product positioning, launches, and marketing campaigns.
Requirements
- 5+ years of related experience in product management / animal health / medical device marketing, with experience in capital marketing, and demonstrated success in launching new products.
- Experience with digital marketing platforms and CRM tools a plus.
Responsibilities
- Develop and execute go-to market strategies and tactical plans for assigned product portfolios.
- Define the product roadmap, including creating and maintaining marketing materials and developing communication strategies.
- Serve as the product lead in new product development and product support teams.
- Recommend scope of present and future product lines.
- Gain competitive intelligence to understand the market and customer needs to grow the business.
- Provide competitive market and product information and voice-of-customer inputs to product development and marketing teams.
- Translate market trends into a compelling product direction and vision.
Other
- Ideally located on-site in Ann Arbor, MI
- Excellent written and verbal communication skills, with strong influencing skills to gain commitment and support for decisions.
- Proven ability to work effectively cross-functionally and with all levels with an organization.
- Must be organized, with proven ability to manage multiple priorities and meet deadlines.
- Ability to travel up to 40%.
