Newsweek is seeking to drive ad revenue growth and operational efficiency across its advertising technology stack by optimizing and innovating its ad tech solutions.
Requirements
- 3–5 years of product management experience in digital media, advertising technology, or marketing technology.
- Strong working knowledge of Google Ad Manager (GAM) and programmatic ecosystems (SSPs, header bidding, Open Bidding).
- Familiarity with Piano, Nativo, LiveIntent, and Mux or similar systems for audience, ad delivery, and video monetization.
- Experience with social media advertising platforms (e.g., Meta Ads Manager, X/Twitter Ads, TikTok for Business, YouTube Ads) and understanding of how distributed content monetizes.
- Proven ability to increase ad yield, viewability, and monetization efficiency through technical and strategic initiatives.
- Proficiency in analytics and performance tools such as GA4, Looker, or GAM reporting.
- Strong technical literacy—comfortable working with engineers to scope integrations and troubleshoot issues.
Responsibilities
- Own the end-to-end lifecycle of Newsweek's advertising products, including display, video, native, and branded content experiences.
- Manage and optimize integrations across Google Ad Manager (in-house instance), Piano, Nativo, LiveIntent, Mux, and related ad tech tools.
- Collaborate with Ad Operations, Sales, Data, and Engineering teams to define and prioritize roadmap initiatives that increase RPM, ad yield, and programmatic efficiency.
- Oversee development and rollout of new ad formats, placements, and targeting capabilities across Newsweek.com, newsletters, and social media extensions.
- Partner with Ad Ops and Engineering to ensure ad delivery quality, reduce latency, and minimize discrepancies.
- Drive optimization of SSP connections, PMP and direct deals, header bidding, and cross-platform monetization (including Facebook Instant Articles, Apple News, and other social content channels).
- Coordinate with Engineering to maintain and evolve the ad tech infrastructure within Newsweek's WordPress VIP, Next.js, and GCP stack.
Other
- Excellent communication and documentation skills; able to align non-technical stakeholders on technical priorities.
- Bachelor's degree in computer science, engineering, business, or related field—or equivalent work experience.
