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Auto Club of Southern Calif Logo

Product Manager – AEM & Target - Hybrid

Auto Club of Southern Calif

$129,400 - $172,000
Jul 31, 2025
Costa Mesa, CA, US
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Enhance user experience on AAA's website using Adobe Experience Manager (AEM) and Adobe Target for A/B testing, ultimately driving loyalty in AAA products.

Requirements

  • Familiarity with Adobe Experience Manager (AEM), Adobe Target, Customer Data Platforms (CDP), personalization strategies, and Adobe Experience Cloud integrations.
  • Experience with digital marketing tools and practices, including SEO, SEM, and content marketing.
  • Strong analytical abilities, with hands-on use of tools like Google Analytics for data-driven decisions.
  • Proficiency in creating documentation such as user stories and process flows.
  • Familiarity with Adobe Experience Manager (AEM), Adobe Target, Customer Data Platforms (CDP), personalization strategies, and Adobe Experience Cloud integrations.
  • Preferred: Experience in Agile methodologies and a passion for problem-solving with ownership.

Responsibilities

  • Utilize Adobe Experience Manager (AEM) to create seamless, engaging web experiences that improve user satisfaction and retention.
  • Design and execute A/B tests using Adobe Target to enhance website performance, conversion rates, and user engagement.
  • Partner with marketing teams to integrate web content and campaigns, ensuring alignment with SEO, SEM, and broader strategies for maximum impact.
  • Develop detailed user stories, process flows, and requirements to guide agile development and deliver high-value features.
  • Perform market and competitive research to uncover trends, informing product roadmaps and innovation opportunities.
  • Collaborate with designers and developers to launch updates and features on time, with a focus on quality and user feedback.
  • Analyze website analytics (e.g., Google Analytics) and KPIs to measure initiative success and recommend data-driven improvements.

Other

  • This position is hybrid, in office 2 days per week; you must reside within driving distance of our office in Los Angeles or Costa Mesa, to attend meetings and team collaboration.
  • Demonstrated skills in product management, ideally with website or digital marketing focus (or equivalent experience).
  • Excellent communication and teamwork skills for thriving in cross-functional environments.
  • Bachelor’s degree in marketing, business, computer science, IT, or related field—or equivalent education/work experience.