Enhance user experience on AAA's website using Adobe Experience Manager (AEM) and Adobe Target for A/B testing, ultimately driving loyalty in AAA products.
Requirements
- Familiarity with Adobe Experience Manager (AEM), Adobe Target, Customer Data Platforms (CDP), personalization strategies, and Adobe Experience Cloud integrations.
- Experience with digital marketing tools and practices, including SEO, SEM, and content marketing.
- Strong analytical abilities, with hands-on use of tools like Google Analytics for data-driven decisions.
- Proficiency in creating documentation such as user stories and process flows.
- Familiarity with Adobe Experience Manager (AEM), Adobe Target, Customer Data Platforms (CDP), personalization strategies, and Adobe Experience Cloud integrations.
- Preferred: Experience in Agile methodologies and a passion for problem-solving with ownership.
Responsibilities
- Utilize Adobe Experience Manager (AEM) to create seamless, engaging web experiences that improve user satisfaction and retention.
- Design and execute A/B tests using Adobe Target to enhance website performance, conversion rates, and user engagement.
- Partner with marketing teams to integrate web content and campaigns, ensuring alignment with SEO, SEM, and broader strategies for maximum impact.
- Develop detailed user stories, process flows, and requirements to guide agile development and deliver high-value features.
- Perform market and competitive research to uncover trends, informing product roadmaps and innovation opportunities.
- Collaborate with designers and developers to launch updates and features on time, with a focus on quality and user feedback.
- Analyze website analytics (e.g., Google Analytics) and KPIs to measure initiative success and recommend data-driven improvements.
Other
- This position is hybrid, in office 2 days per week; you must reside within driving distance of our office in Los Angeles or Costa Mesa, to attend meetings and team collaboration.
- Demonstrated skills in product management, ideally with website or digital marketing focus (or equivalent experience).
- Excellent communication and teamwork skills for thriving in cross-functional environments.
- Bachelor’s degree in marketing, business, computer science, IT, or related field—or equivalent education/work experience.
