Electronic Arts is looking to build a new kind of mobile platform, Project Air, which is powered by AI and real-time interaction. This platform aims to be a creative stage, storytelling tool, and social experience where users can create, perform, and co-invent new characters, stories, and worlds, moving beyond traditional gaming into a new category of entertainment.
Requirements
- 4+ years in product management, with experience shipping consumer mobile products in genAI and social entertainment domains
- Experience launching and scaling mobile products, with a growth mindset and fluency in GTM best practices
- Comfort working in 0→1 environments - capable of independently generating new Ideas, designing systems and experiences, and building prototypes
- Strong understanding of the GenAI stack - from prompt engineering to model selection to evaluation techniques
- Track record of working with ML/Data Science teams on model training and deployment for consumer-facing features like recommendation systems
- Bonus: background in product design, AI research/deployment, or software engineering (especially in mobile, real-time, or expressive media)
Responsibilities
- Lead the development of AI-driven interactive features for key product surfaces
- Define product requirements through user insights, prototyping, and competitive benchmarking
- Partner with Design teams to design, prototype, and implement delightful real-time experiences
- Collaborate with engineering on end-to-end execution: from architecture decisions to launch QA
- Lead and execute go-to-market strategies for key product surfaces—owning product marketing initiatives, designing and optimizing growth loops, and establishing scalable systems for collecting and acting on community feedback
- Design and run experiments (A/B tests, qualitative feedback loops) to validate hypotheses and improve core loops
- Build benchmarks and systems to select, prompt, and evaluate models for optimal performance
Other
- This is a hybrid role, based in Redwood Shores.
- You’ll report to the Head of Product and be among the first PMs on the team, with enormous opportunity to shape the product and culture from the ground up.
- Creative, empathetic, and excited by products that make people feel something
- Shape the soul of a product that blends AI, emotion, and play
- Work with a world-class, multidisciplinary team inside EA’s Ventures group
