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Product Manager, AirPods

Apple

$141,800 - $258,600
Aug 21, 2025
Cupertino, CA, US
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At Apple, the business problem is to develop and launch innovative products, such as AirPods, that excite the world, by combining product management/development and product marketing responsibilities into a single, cross-functional Product Management role.

Requirements

  • Excellent understanding of audio technologies and industry trends
  • Familiarity with consumer electronics technologies, products and markets
  • Experience and ability to synthesize technologies into product communication for broad audience including customers, media, analysts, and industry professionals
  • Experience with press and media
  • Experience working closely with cross-functional teams to define product strategy and roadmap, craft positioning, and define promotional activities

Responsibilities

  • Develop and apply insights to help infuse innovative features into our product development process
  • Write product and marketing requirements documents
  • Collaborate with engineering to investigate new technologies
  • Be the voice of the market to Apple during the development phase
  • Craft product messaging briefs
  • Guide marketing communications on the creation of product launch materials
  • Act as a product spokesperson in press briefings and public events

Other

  • 4+ years Product Management/Product Marketing experience having led the entire product development cycle from concept to introduction, in the CE industry
  • BS degree preferred, MS/MBA preferred, or equivalent experience
  • Requires international and domestic travel
  • Outstanding oral and written communication skills, as well as proven success as a product spokesperson on a national or global level
  • Passionate about developing and shipping cutting edge CE products, and how technology is shaping human experiences