Apple Ads is looking to maximize advertiser value, end-user experience, and platform monetization for sustained marketplace growth by spearheading their auction strategy.
Requirements
- Proven experience in defining measurable and interpretable success metrics and rallying cross-functional teams to achieve them.
- Strong track record of collaborating with engineering and data science teams to develop, launch, and improve products.
- Strong proficiency in SQL and experience in analyzing complex, large-scale data sets to form hypotheses, evaluate experiment results, justify product opportunities, and measure success.
- Experience working on auction, ranking, pricing, and/or yield management systems.
Responsibilities
- Define product success criteria, establish a framework for making business tradeoffs, and develop strategy to drive sustainable improvements to marketplace health by balancing business, advertiser, and user needs.
- Define the product vision, breakdown complex problems into creative, short-term and long-term solutions, and take ownership of prioritizing and driving quarterly improvements to key business metrics.
- Formulate clear and measurable hypotheses for how to improve success metrics, work with engineering and data science teams to test hypotheses, and make decisions based on experiment results.
- Collaborate with engineering and data science teams (including Ad Serving, Experimentation, and Privacy) to develop, launch, evaluate, and improve ranking, pricing, and inventory allocation algorithms.
- Produce high-quality 1-pagers, product requirements, and presentations, to convey opportunity areas, experiment results, recommendations, and product strategy to cross-functional teams and leadership on a regular basis.
Other
- Product Management experience.
- Customer-centric attitude, with the ability to define and prioritize use cases and customer objectives.
- Exceptional written and verbal communication skills, with the ability to clearly and concisely convey results and opportunity areas to cross-functional teams and leadership.
- Ability to work in a fast-paced environment with a high degree of ownership and accountability.
- 3+ years of Product Management experience, preferably in search or digital advertising technologies.
