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Product Manager, Apple Ads Experimentation

Apple

$181,100 - $318,400
Aug 21, 2025
Cupertino, CA, US
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Apple Ads is looking for a highly technical product manager to shape the future of its experimentation platform, empowering teams to innovate with confidence. This role will partner with engineering, data science, and product teams to deliver a world-class experimentation platform that accelerates innovation, improves user experiences, and drives business impact.

Requirements

  • Experience building or scaling experimentation platforms at a tech company.
  • Proven experience in defining measurable and interpretable success metrics and rallying cross-functional teams to achieve them.
  • Strong track record of collaborating with engineers and data scientists on technical design discussions and proposing simple & creative solutions to complex problems.
  • Experience gathering and synthesizing requirements from internal customers (e.g., product teams, engineers) to deliver user-centric solutions.
  • Proficiency in defining and measuring KPIs, interpreting experiment results, and using data to drive decisions.
  • Expert knowledge of experimental design, statistics and other analytical concepts.
  • Proficiency in SQL and experience in analyzing complex, large-scale data sets to form hypotheses, evaluate experiment results, justify product opportunities, and measure success.

Responsibilities

  • Define product vision, roadmap, and requirements for Apple Ads experimentation platform.
  • Define key metrics to measure success of the platform.
  • Implement & rapidly iterate on the roadmap towards the vision in collaboration with product, UX, engineering, and data science teams.
  • Develop statistical frameworks and processes designed to analyze experiments to enable fast, reliable and accurate decision-making.
  • Collaborate with engineering to integrate statistical algorithms and new metrics into our experimentation platform.
  • Develop automated solutions for experiment diagnostics, anomaly detection, and guardrail monitoring.
  • Communicate statistical concepts to partners, including product managers, data science, and engineering teams.

Other

  • Product Management experience.
  • Exceptional written and verbal communication skills, with the ability to clearly and concisely convey results and opportunity areas to cross-functional teams and leadership.
  • Experience in advertising technology including platforms (ad exchange, or supply side platform), ad networks, and search advertising.
  • Experience building incrementality measurement solutions.
  • Expertise in ad optimization algorithms and digital marketplaces.